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Action Plan

Go-to-Market Strategy

Action Plan Dashboard

An operational view of the GTM strategy, breaking down objectives into trackable tasks. Initial focus is on the tourism sector.

Phase 1: Foundation & Pre-Launch

Months 0-3: Building the engine before starting the car.

Action Item Status Lead Deadline Team Actions

Phase 2: B2C Market Entry & User Acquisition

Months 2-Ongoing: Rapidly acquiring our target "Newcomer" and "Tourist" audience.

Action Item Status Lead Deadline Team Actions

Phase 3: B2B Monetization & Partnership Activation

Months 3-Ongoing: Creating revenue streams by connecting our audience with service providers.

Action Item Status Lead Deadline Team Actions

Phase 4: Measurement, Optimization & Scaling

Ongoing: A living strategy refined by data.

Action Item Status Lead Deadline Team Actions